Blog
Notes from Brandyland
On running many locations well: websites, hours, reviews, leads, and the people who answer them.
Franchise marketing · September 25, 2026
Why franchise location websites go stale, and how to keep every one currentStale hours, old banners and dead schedule pages are not a franchisee problem. They come from tooling. Here is why franchise location websites drift, what it costs, and the four rules that keep every location current.
Read itLeads and follow-up · September 25, 2026
The sixty-second reply: why response time decides birthday party inquiriesA party inquiry came in Friday night. Nobody saw it until Tuesday. Here is how kids' gyms and play centers answer birthday party inquiries within a minute, follow up without nagging, and stop losing weekends to slower competitors.
Read itLocal search · September 25, 2026
Google Business Profile hours: how multi-location brands keep every listing accurateGoogle says you are open. You are not. Here is why Google Business Profile hours drift across a network, and how multi-location brands keep listings, holiday hours and the website in agreement without a second dashboard.
Read itOwning your website · September 25, 2026
Owning your website: the questions to ask a franchise website vendor before you signWe asked for a quote and got a 14-month contract instead. Before you sign with a franchise website vendor, ask who owns the site, what an export looks like and what happens the day you decide to leave.
Read itBrand governance · September 25, 2026
Brand consistency across locations: shared pages, locked sections and approved assetsForty locations, forty slightly different logos. Brand consistency across locations does not come from a PDF style guide. It comes from shared pages published once, locked sections and an asset library locations actually use.
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