Checklists
New franchise location website checklist
Everything a franchisee should have ready before a new location's website goes live, grouped by who usually gathers it. Share it, divide it up, check it off.
A new location's website depends on details only the franchisee can supply: the phone number, the booking link, the photos, the person who answers the forms. This list gathers them in one place, so nothing waits on a missing answer the week before opening.
Work through it with the franchisee, not for them. Corporate can check off the shared items, such as the brand pages and the legal pages, while the owner handles the local ones. Give each group an owner and a date.
If the site is ready before the doors open, put up an opening-soon page first. Brandyland shows one page with the opening date and a form to hear first, then switches to the full site on opening day by itself.
Location details
Hours and schedule
Photos and alt text
Booking, forms and who answers them
Google Business Profile
Opening-soon page
Legal pages and last checks
Tick as you go, or print this page. Nothing is saved.
Questions
Questions people ask
When should a new location's website go live?
As soon as the address and opening date are firm, as an opening-soon page. The full site can follow closer to opening day, once the hours, schedule and booking link are ready.
Who should fill in this checklist?
Both sides. Corporate handles the shared items: brand pages, legal pages, the photo library and access to Google. The franchisee handles the local details: phone, hours, schedule, photos and who answers the forms.
Do we need our own photos before launch?
Not for day one. Brand-approved photos are fine to start. Replace them with real photos of the location in the first few weeks, so people can see the room they will walk into.
Should the Google Business Profile go up before opening?
Yes, once the address and phone are set. Google lets you add a future opening date, so people searching nearby can find the location before the doors open. Keep the details the same as the website.
Want this done for every location, automatically?
Brandyland runs the website, the replies and the reminders for every location of a franchise. Leave your email and a person replies within a day.