Checklists
Location page checklist: what every page should show
What every location page needs so people can find it, trust it and book from it. Use it to review one page, or every page in the network.
A location page has two readers: a person on a phone deciding where to go, and a search engine deciding which page to show them. Both want the same things: the right address, the right hours today and a clear way to book. This checklist covers each of them.
Open the page on your phone and go down the list. If something is on the page but hard to find, leave it unchecked. The basics belong near the top, where a person in a hurry will see them.
Checking a whole network by hand takes time. Brandyland's network health dashboard lists every location worst first, with stale hours, holidays not set and inquiries left waiting, each linked to where it gets fixed.
The basics, near the top
Hours, holidays and schedule
Booking and contact
Photos and local details
Search and structured data
Tick as you go, or print this page. Nothing is saved.
Questions
Questions people ask
What matters most on a location page?
Today's hours, next to the address and a tap-to-call phone number. A person deciding whether to drive over needs those three first.
Do location pages need structured data?
It helps. Structured data gives search engines the name, address, phone and hours in a format they read directly. It does not replace the details people see on the page. It confirms them.
Should every location page say the same thing?
The layout and brand wording can match. The local details should not: each page needs its own photos, schedule, team and a few lines about the neighborhood. Pages that differ only by the town name give people little reason to pick one.
How often should we check each location page?
Look at the hours and notices every week. Go through the full checklist every quarter, and again before each major holiday.
Want this done for every location, automatically?
Brandyland runs the website, the replies and the reminders for every location of a franchise. Leave your email and a person replies within a day.