Free tool
When does a membership beat drop-in open play?
For a family, the answer is a number of visits a month. For the gym, it is what a member visit earns and what the membership should cost. Put in your prices and see both.
What goes into it
What to weigh when pricing a membership
The break-even visit
The membership price divided by the drop-in price. Families who come more often than that save money, and they notice.
What members really use
Price a membership from the visits your members actually make, not the visits they might make. The average decides what each visit earns.
Predictable revenue
A membership earns less per visit and more certainty. Monthly revenue that arrives either way is worth something when planning staff and camps.
How the calculator works
The break-even is the membership price divided by the drop-in price. For a family, the calculator compares their visits times the drop-in price with one month of membership. For the gym, it compares membership revenue with the same members' visits paid per visit, shows what each member visit earns, and prices a membership from the amount you want per visit times the average visits.
Questions
Questions about open play memberships
How do I price an open play membership?
Decide what you need to earn per visit, find the average visits your members make each month, and multiply. Then check the break-even against your drop-in price: if it takes more visits than most families make, few will join.
Should members get unlimited visits?
Many gyms offer unlimited open play during set hours. Use the average visits per member, not the maximum, to price it, and set member hours if busy times fill up.
What about siblings?
Treat a sibling add-on as its own price per visit. Enter it as a separate membership to see what each additional child earns.
Can I share these numbers?
Yes. The numbers ride in the page's address, so copying the link shares exactly what you see.
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