Free tool
What do slow party replies cost?
Parents ask about parties in the evening and on weekends, when nobody is at the desk. Put in how many inquiries you get, how fast the first reply goes out, and how often a reply becomes a booking.
What goes into it
Why the first reply matters so much
Parents ask several places at once
A parent planning a party often has three tabs open. The first place to answer with a date and a price is the one they keep talking to.
Most questions arrive after hours
Evenings and weekends are when parents plan, and when the front desk is closed or busy with the party on the floor.
The first reply buys time
An answer within the hour, even a short one, keeps the parent from booking elsewhere while a person gets the details together.
How the calculator works
Bookings today are your monthly inquiries times the share answered within the hour times the booking rate for fast replies, plus the rest times the booking rate for later replies. The comparison assumes every inquiry got a first reply within the hour. The difference, times the value of a party, is what slow replies cost. The booking rates are yours to set: we do not have research to put behind them.
Questions
Questions about party inquiry replies
How fast should a kids' gym answer a party inquiry?
As fast as possible, and certainly the same day. A short first reply within the hour, with the next step and when a person will follow up, keeps the parent from booking elsewhere while you check the date.
Where do the booking rates come from?
From you. Look at last month's inquiries: which got an answer quickly and which waited, and which of each turned into a party. If you do not know, use an honest guess and try a few values.
Does an automatic reply feel impersonal?
Not if it sounds like you, uses the family's details and says when a person will follow up. What feels impersonal is silence until Monday.
Is this different for a franchise network?
The math is the same, times every location. The network version of this calculator adds up every location's inquiries.
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